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BUILT TO WIN

SARAH HOELLER
President
Sarah is passionate about electing conservative candidates to keep government limited, taxes low, family values strong and the American Dream alive. Skilled at execution, Sarah has an acute attention to detail and uses her 15 years of political experience to steer campaigns from their initial stages to full-scale operations.

Before joining AxMedia, Sarah was Director of Operations for Cruz for President where she had primary oversight of the $90 Million campaign budget, onboarding of 100+ personnel and led logistics with the RNC and television networks for all presidential primary debates.

The American Association of Political Consultants honored Sarah in 2017 with its 40 Under 40 Award.
EVA MAH
Senior Buyer
Informing the American public about an election and increasing voter turnout is a great challenge, and Eva finds media placement as a key player in the process. She uses her 15+ years of media buying experience to find the best media mix in addressing this challenge to impact elections.

At AxMedia, Eva has played integral roles in the winning success of campaigns, including managing the multi-million dollar media budget for Ted Cruz’s re-election campaign in 2018. Today, she continues to take her buying experience into the political industry and challenge stations in exceeding their service to political campaigns beyond status quo.

Prior to joining AxMedia, she helped manage and buy for clients such as Pepsi, Pizza Hut, General Motors, and MoneyGram. She is well-respected by stations and managers as a fair but fierce negotiator.
TAYLOR FERNIE
Senior Buyer
Taylor comes from a family background deeply rooted in staunch conservative values and ideals. With Taylor’s history and upbringing, she is personally invested and extremely committed to the success of our candidates and the perseverance of the Conservative agenda in America.

She has worked for over 12 years in the media field and has developed an uncanny ability to build deep vendor and client relationships. Coupled with her no-quit work ethic and her fine-tuned negotiation skills, she has become a seasoned veteran in helping clients plan, execute and drive results for success with their media campaigns.

Taylor has been a leader on large campaigns such as Ted Cruz for Senate, Martha McSally for Senate, and Pete Ricketts for Governor. Prior to AxMedia, Taylor worked at large advertising firms including The Richards Group and Zimmerman Advertising, handling multi-million dollar accounts such as MetroPCS, Chick-fil-A and AutoNation. In 2018, Taylor was awarded The Biggest Impact award from Axiom Strategies.
SARAH BLUE
Senior Buyer
Sarah believes in protecting the sacrifices of previous generations by working to advance the efforts of conservative candidates seeking election. Sarah is known in the media community for passionately ensuring accountability for every placement made. She runs a tight ship and is uncompromising in her professional standards.

Sarah has over 15 years of retail media buying experience working on multimillion-dollar national accounts such as AutoNation, Chick-fil-A and Reliant Energy. The agility required to steward several of these accounts at one time lends itself well to the hyper-focus of political campaigning.

In 2018, she executed over 1,100 media buys for 39 campaigns in 37 cities; including the re-election of Ted Cruz to US Senate in her home state of Texas.
RAINA CALLAHAN
Media Specialist
Raina believes information is power and that is why she values the work done at AxMedia. Using a skill set refined over several election cycles, she excels in collecting and presenting competitive spending data, as well as helping clients place buys.

Before getting involved in the media world, Raina worked as a scheduler, including on Dr. Carson’s 2016 presidential campaign, which aids in her understanding and ability to execute smart political media strategy.
PATRICK HORNUNG
Media Specialist
With a strong belief that fiscally conservative policies elevate all aspects of American life, Patrick enjoys working with like-minded individual campaigns and issues-based organizations. Extremely detail-oriented, Patrick has a strong financial background with technical skills in financial analysis, modeling, and reporting.

Prior to joining AxMedia, Patrick worked in a financial analysis role with Eyevance Pharmaceuticals where he gained valuable insight into the healthcare market.
“For AxMedia, our client’s wins are our wins, and losses are ours, too. We could not care more about winning.”